Designing a brochure or web site without an art background? Step away from the computer and read this breezy introduction to visual communications first. Written for non-designers, "White Space is Not Your Enemy "is a practical graphic design and layout text introducing the concepts and practices necessary for producing effective visual communications across a variety of formats, from print to Web. This beautifully illustrated, full-color book covers the basics to help you develop your eye and produce attractive work. Topics include: * The basics of effective design that communicates its intended message * Pre-design planning * 13 Layout Sins to avoid * Basic typography * Working with color * Storyboarding for video, Web, and presentations * Information graphics * Mini Art School--all the basics in one chapter * Outputting your work * Finally--the basics of layout, design, and visual communication for print and web in one easy-to-digest book! * "Try This" sections in each chapter include fun, hands-on activities to develop skills. * The companion web site includes text and photo support material; video clips that put the principles in practice; interactive multimedia components; and links.
For those who are not design wizards, "White Space is Not Your Enemy" is the perfect introductory book into the graphic design world. It outlines many of the basic principles of margins, bleeds, color theory, and of course, white space in clear formats that are easy to understand if you're a beginner.
However, if you're fairly familiar with programs such as the Adobe Creative Suite and have done quite a few flyers in your time, this book will be redundant. Good if you need a refresher, but otherwise repetitive for you.
Overall, it is a very good introduction book to graphic design, and a great way to jazz up some flyers or your website.
I am a stay at home mom of three kids who loves to read. I have always been a reader, but I have been reading even more recently and have found some amazing books. My favorite genres are historical fiction and classics. I also try to read lots of other types of books, but I always come back to my favorites.